Collection: Konoito
KONOITO Inc. — Thoughtful Cotton Craftsmanship
Ukiha, Fukuoka, Japan
KONOITO Inc. is a small but deeply thoughtful company dedicated to crafting chemical-free cotton products that are gentle on the skin, kind to the planet, and built to last.
Founded and led by Tomoyo Yamazaki, KONOITO was born from a desire to make items that are “comfortable for both body and soul,” long-lasting, and safe for everyone in the family—including babies and those with sensitive skin. Each product embodies a commitment to quality, and no product is ever released until it feels truly right—some designs take over a year of careful development.
Nature, Craft, and Care in Every Thread
KONOITO’s textiles—such as towels, handkerchiefs, gauze wraps, and baby items—are made from carefully selected cotton. Unlike many conventional products, KONOITO uses no synthetic chemicals or fabric softeners. Instead, their fabrics are processed using enzymes, which gently break down impurities and relax the fibers while retaining the cotton’s natural oils. This method results in exceptionally soft, absorbent, and breathable textiles.
The production is intimate and hands-on: each piece is cut, sewn, and finished manually, with great attention to detail. The company also uses undyed, unbleached natural cotton—including colored cottons in their raw state (such as naturally brown or tea-colored varieties)—to stay as close to nature as possible. Each item is a quiet protest against mass production—a humble, beautiful offering for those who seek to live more closely in tune with nature and their own.
Rooted in a Rich Textile Heritage
The company’s roots are deeply embedded in the Chikugo region, an area historically known for its vibrant textile culture. Tomoyo grew up here and was inspired by the area’s traditional cotton and kasuri (ikat) weaving. Her deep respect for the region’s legacy led her to study traditional, skin-friendly dyeing at a long-standing dye house, eventually developing KONOITO’s unique enzyme-based processing method.
KONOITO is a continuation—and evolution—of the craftsmanship and lifestyle wisdom passed down through generations in rural Japan. The company reimagines these traditions for the modern world while preserving their soul.